Denver Wine & Cheese

Category: Event Partners

  • Partnership Brief

    The Denver Wine & Cheese Pairing Experience

    Presented by Eventism

    1. Executive Summary

    The Denver Wine & Cheese Pairing Experience is not a traditional tasting class; it is a sensory immersion. On Valentine’s Day 2026, we are transforming the industrial-chic Moss Denver into a fluid, gallery-style tasting journey.

    We are curating a collective of the region’s finest artisans to present 200 affluent guests with a “Decadent Date Night” featuring 30 pairing combinations, live performance art, and a curated jazz soundscape.

    We invite you to partner with us to showcase your craft to a highly engaged, high-spending audience.

    2. Event Snapshot

    • Date: Saturday, February 14, 2026 (Valentine’s Day)
    • Time: 5:00 PM – 10:00 PM
    • Venue: Moss Denver (Santa Fe Arts District)
    • Format: Self-guided “Social Tasting” (Flowing reception style, not seated)
    • Capacity: Strictly limited to 200 guests to ensure intimacy and quality interactions.
    • Ticket Price: $145.00 (Standard) – $225.00 (VIP)

    3. The Concept: “Social Tasting”

    We are moving away from the rigid “classroom style” wine tasting. Our guests explore Five Themed Galleries at their own pace:

    1. The Velvet Kiss: Soft-ripened cheeses & sparkling wines.
    2. The Artisans’ Block: Semi-hard nutty cheeses & European reds.
    3. The Heritage Vault: Aged, sharp cheeses & bold, structured wines.
    4. The Midnight Bloom: Blues/pungents & dessert wines.
    5. The High Country: Local Rocky Mountain goat/sheep cheeses & unique varietals.

    The Atmosphere: The room will be dimly lit with warm amber uplighting (“Liquid Gold” theme), filled with the sound of live atmospheric jazz, and centered around a live painter creating a 60″ canvas in real-time.

    4. Target Market & Demographics

    Our guests are experience-seekers who value quality over quantity. They are attending not just for the wine, but for the scene.

    • Primary Age: 25 – 45
    • Demographic: Young professionals, established couples, and “foodies.”
    • Psychographics:
      • High Disposable Income: Willing to pay $300+ per couple for a single evening.
      • Local Advocates: They actively support local makers and frequently dine in RiNo, LoHi, and Cherry Creek.
      • Socially Connected: High likelihood of sharing the experience on Instagram/TikTok (User Generated Content).
      • Aesthetic-Driven: They appreciate design, packaging, and presentation.

    5. Partnership Opportunities

    For Wineries & Distributors

    • The Opportunity: Pour your premium selections for 200 qualified buyers in a context that elevates your brand perception.
    • The Ask: Provision of wine for specific station themes. Brand ambassadors are welcome to discuss the notes with guests.

    For Creameries & Cheesemongers

    • The Opportunity: Direct-to-consumer exposure. Guests will be tasting your product alongside high-end wines, the optimal environment for appreciation.
    • The Ask: Wholesale or sponsorship provision of artisan cheeses. We can provide the crackers/accoutrements or collaborate on the perfect bite.

    For Artists & Performers

    • The Opportunity: A captive audience. The “Live Art” piece is a central marketing hook.
    • The Ask: Creation of a piece during the 5-hour event. The piece can be auctioned, sold, or retained by the artist post-event.

    For Florists (The Flower Bar)

    • The Opportunity: Showcasing your design skills to couples on the most romantic night of the year.
    • The Ask: Provision of stems for the “Build Your Own Bouquet” station or large-scale floral installations for the entry.

    6. Marketing & Reach

    We are deploying a comprehensive digital strategy to sell out this event:

    • 25+ Event Calendars: Aggressive local listing strategy.
    • SEO Optimization: Ranking for “Denver Valentine’s Day” and “Denver Wine Tasting.”
    • Paid Social: Targeted Meta (FB/IG) ads focusing on “Luxury Date Night” interests.
    • Email Marketing: Direct access to Eventism’s subscriber base.

    7. Contact Information

    We would love to discuss how your brand fits into this curated evening.

    Managed by Eventism

    • Phone: 720-808-1114
    • Email: team@eventism.com
    • Website: denverwineandcheese.com